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Navigating AI Technology and Organizational Shifts
Richard Li Richard Li

Navigating AI Technology and Organizational Shifts

In Series #7 of AI Marketing Blueprints, we discuss AI adoption through three stages—assisted exploration, integrated automation, and autonomous innovation—each requiring aligned tech and organizational shifts to power business-first, AI-enabled growth.

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AI Marketing Blueprints Overview
Richard Li Richard Li

AI Marketing Blueprints Overview

At know.haus, we put AI into action. Our mission is to create a series of AI Marketing Blueprints based on real-world implementations. These blueprints are levers and enablers designed to boost growth and productivity.

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MarTech Build and Buy in the Age of AI
Richard Li Richard Li

MarTech Build and Buy in the Age of AI

We talk about MarTech in series #3 of the AI marketing blueprints. I've come to believe that it’s not build vs. buy — it’s about build AND buy. In this post, we will discuss current status quo, common challenges, resolutions and recommendations, and Future trends with AI. We aim to provide pragmatic advices to manage build and buy strategies.

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Ecommerce PDP generation: workflow and AI tools
Richard Li Richard Li

Ecommerce PDP generation: workflow and AI tools

The product detail page (PDP) is the backbone of eCommerce success. In the blueprint series #4, we’ll explore why PDPs matter, the key components of high-performing pages, best practices from top marketplaces, and a 12-step AI-driven workflow to generate them effectively.

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